MEDICINE · NEUROSCIENCE · BRAIN & MENTAL HEALTH

Clear thinking for
digital lives.

Dr Sara Arouch translates rigorous science on cognition, brain health and mental health in a world shaped by technology, with a focus on social media, into insight people can use.

Work with Sara
MD · MPHNeuroscience PhD candidate

Digital brain habits matter.What we normalise, we become.

01 / THE WORK

Where brain science meets the way we actually live online.

Sara works at the intersection of medicine, neuroscience, brain health, mental health and digital culture. Her research examines how short-form, algorithmic media shapes attention, executive function, emotional regulation and brain and mental health—especially for young people.

01

Digital brain & mental health

Evidence-informed perspectives on how contemporary digital environments shape the brain, behaviour and mental health.

02

Attention & cognition

Practical, nuanced insight into attention, executive control, cognitive flexibility and learning in an always-on world.

03

AI & human behaviour

Critical thinking on synthetic media, AI-mediated experience, digital wellbeing and what responsible innovation requires.

02 / RESEARCH & PUBLIC ENGAGEMENT

Evidence before noise.

RESEARCH · 2025

The impact of short-form video use on cognitive and mental health outcomes

Systematic review co-authored with researchers at Coventry University, examining how short-form video use relates to cognition, brain health and mental health.

Read the preprint ↗

POLICY · 2026

Written evidence to the UK Parliament

Contributed evidence on the impact of short-form social media videos on cognitive functions and mental health for the Children and Young People’s Mental Health inquiry.

View the evidence ↗

03 / COLLABORATE

Make the conversation more intelligent.

Sara is available for selected speaking, expert commentary, advisory and creative collaborations that align with her work and values.

Speaking & panels

Keynotes, panels, workshops and conversations for conferences, universities, health organisations and leadership teams.

Media & expert commentary

Clear, evidence-based contributions for journalism, broadcast, podcasts and editorial projects.

Consulting & advisory

Strategic input for health-tech, wellbeing, education and technology organisations navigating impact on brain health, mental health and behaviour.

Brand & creative partnerships

Thoughtful, science-led campaigns and educational content for brands creating healthier digital lives.